DATABREW
A Brewling company

Human ambition. Amplified.

IDENTITY
Databrew is the company brand. AIOS is the product name.
Identity 03: Confluence in monochrome. Three horizontal inputs form an open D.
Parallel paths and a shared curve represent many inputs, one way forward.
Keep 12 units of clear space around the 64-unit mark and full signature.
Minimum standalone mark: 24px / 8mm. Full logo: 140px / 40mm.
Do not stretch, rotate, outline or add effects. No gradients inside the logo.

FILES
logo.svg / logo-light.svg: primary and reversed signatures, outlined lettering.
logo-black.svg / logo-white.svg: single-colour signatures.
logo-endorsed.svg / logo-endorsed-light.svg: A Brewling company endorsement.
logo-stacked.svg: vertical signature. wordmark.svg: lettering only.
Every logo SVG has a matching transparent PNG export.
mark.svg: Silver rounded-square app icon.
mark-transparent.svg / mark-light.svg: standalone Confluence marks.
app-icon-192.png / app-icon-512.png: application icons.
signal-pattern.svg: Confluence pattern on Ink, with matching PNG.
brand-board.svg / brand-board.png: identity overview.
tokens.json: brand colours, type and interaction values.
databrew-brand-guidelines.pdf: six-page usage guide.

COLOUR
Ink #171717: primary text and dark surfaces.
Silver #EAEAEA: layers and quiet emphasis. Use Ink text on Silver.
White #FFFFFF: primary canvas.
Fog #F4F4F4: supporting surfaces.
Graphite #636363: supporting text on light backgrounds.
Use White on Ink. Never use Silver text on White.
Stay monochrome. Let typography, proportion and contrast provide expression.

TYPE
Familjen Grotesk for the whole identity, with tabular numerals for data.
Display/headings: 600. Body: 400. Controls: 600. Wordmark: 600.
Tracking: -0.035em wordmark; -0.04em display; neutral for body copy.
Use generous space and readable paragraphs. The website self-hosts the font.
Logo exports are outlined and do not require a font installation.
FamiljenGrotesk-Variable.ttf and OFL-FamiljenGrotesk.txt are included.
Retain the font's copyright and full SIL Open Font License on redistribution.
Selected through: https://craftwork.design/product/familjen-grotesk
Source: https://github.com/google/fonts/tree/main/ofl/familjengrotesk
Craftwork Grotesk and Unbounded were considered but not used.

LANGUAGE AND EXPERIENCE
Optimistic, specific, human. Explain the work people can do, not abstract AI claims.
Keep the product easy to find. Show actual screens and label demo data.
Keep brand artwork separate from product screenshots.
Respect reduced-motion preferences; no compulsory animation or autoplay video.
No unverified customer logos, performance claims or production certifications.

ENDORSEMENT
Write: Databrew. A Brewling company.
Use Databrew in prose, databrew in the designed wordmark, AIOS for the product.
This identity is a design proposal, not a trademark clearance opinion.
