x
Give it room.
Keep a clear space of 12 units around the 64-unit mark. Use the same spacing unit around the full signature. No text or artwork enters this area.
Databrew / Identity 03
Many inputs.
One way forward.
A distinctive mark. An unmistakable voice. An identity for bringing people, knowledge and AI together. Databrew is a Brewling company.
Meet Confluence.
Three incoming streams form an open D. Straight lines bring clarity; one shared curve brings connection. The mark is compact enough for an app icon and confident enough to lead a page.
Keep it legible.
Mark: 24px digital or 8mm print minimum. Full logo: 140px or 40mm. Below that, use the mark alone. Keep the supplied proportions and letter spacing.
Make it work everywhere.
Single-colour versions are included for stamps, reports and one-ink printing. Don’t stretch, outline, rotate or add shadows. Keep the Brewling endorsement readable.
Clarity through
contrast.
Black and white, with a precise range of greys. Ink carries the message. White makes space. Typography, proportion and contrast provide the expression — no accent colour needed.
Ink
#171717Our voice. Primary text and dark surfaces.
Silver
#EAEAEAOur contrast. Layers, emphasis and structure.
White
#FFFFFFOur canvas. Generous space to think.
Fog
#F4F4F4Our structure. Quiet, supporting surfaces.
Graphite
#636363Our detail. Supporting copy and captions.
Use Ink on White and Silver. Use White on Ink. Never use Silver text on White.
Make states clear with text, shape and contrast, not colour alone.
A little character.
A lot of clarity.
Familjen Grotesk gives us expressive details without sacrificing everyday readability. One family carries the whole website: distinctive headlines, open body text and precise numbers.
Familjen Grotesk / 600
Aa
Ideas into
possibilities.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Familjen Grotesk / 400–600
₦ 012345
Bring your organisation’s knowledge together. Ask better questions. Give your people more room to do meaningful work.
Display 48–96px / 600
Headings 28–54px / 600
Body 14–18px / 400
Controls 12–14px / 600
Self-hosted. SIL Open Font License 1.1. Font and licence included in the kit.
Selected through CraftworkFrom mark to language.
Parallel paths, generous curves and a shared direction. The pattern extends the logo into covers, presentations and campaign moments. Keep it away from body text and product controls.
Human ambition.
Amplified.
One expressive gesture per composition. Let everything else breathe.
Pattern SVG
Good questions.
Greater possibilities.
AI for the way your organisation works.
Your knowledge.
A shared advantage.
AIOS / An introduction
A Brewling companyOptimism with substance.
Speak to the person doing the work. Be specific about what AI can help with. Make the next step clear, and the limits equally clear.
Human, not hyped.
Say “Find the policy you need.” Not “Unlock revolutionary intelligence.” Show the task, the source and the person in control.
Local, not narrow.
Respect Nigerian and African business realities: diverse teams, deployment constraints and public-sector responsibilities. Build for a global standard of clarity.
Evidence, not theatre.
Use clearly labelled product illustrations. Keep fictional examples distinct from operational evidence. Never invent customer logos, certifications or performance claims. Motion should explain a change, not demand attention.
Deliberately selected.
Built to be our own.
The Craftwork wizard guided the typography and resource review. We chose an open-source typeface and created a new mark and pattern for Databrew. No marketplace logo template is used.
Familjen Grotesk
Selected. Distinctive letterforms, a generous x-height and a variable family that works across headlines and everyday reading.
Licensed font source
Source files obtained from Google Fonts. The SIL Open Font License travels with the kit. No account or third-party font request is needed to view this website.
Craftwork Grotesk
Considered, not used. A polished alternative; Familjen offered more character for this direction with straightforward open-source distribution.
Unbounded
Considered, not used. Expressive as display type, but its wide proportions were less suitable for the navigation and compact product explanations.
The kit includes outlined SVGs, transparent PNGs, app icons, an endorsed lockup, a pattern, design tokens, the font and a printable guide. Trademark clearance is a separate pre-launch step.
See the identity in use